With headquarters in California, Farmers Insurance Group is a major player in the U.S. insurance market. Farmers offers coverage nationwide and has local offices in almost every state. Drivers can appreciate the wide range of discount opportunities available, but if you don’t qualify for any discounts, you might find relatively high rates through this insurer.
The best way to find affordable coverage is to compare quotes, discounts, and customer service. Keep reading to explore the advantages and disadvantages of Farmers insurance to see if it’s the right company for you.
Farmers is the ninth-largest insurance company by market share in the United States.1
The company earned a rating of 878 in the 2023 J.D. Power Auto Claims Satisfaction Study.
Farmers holds an AM Best financial strength rating of A (Excellent), which indicates solid financial strength.
How Farmers compares to other insurance companies
Our editorial team spent 350 hours developing the Insurify Quality (IQ) Score and scoring insurance companies. The IQ Score objectively analyzes and calculates a score for insurers using more than 15 crucial criteria. Criteria are weighted by importance to the consumer — factors such as customer reviews and affordability influence the score more than availability and third-party ratings.
We rate each company on a 1-to-5 scale based on five categories: financial ratings, customer satisfaction, affordability, customer support and transparency, and availability. We update ratings once a year or as more recent information becomes available.
Third-party financial ratings: We use data from AM Best, S&P, Moody’s, and more to compare insurance companies’ credit and ability to pay out future claims.
Customer satisfaction: To calculate this score, Insurify analyzed more than 28,000 customer reviews across 155 car insurance companies. We also considered third-party ratings from J.D. Power, the National Association of Insurance Commissioners, and Trustpilot.
Affordability: Our data scientists analyzed more than 90 million real-time auto insurance rates from our partners across the U.S., as well as available discounts, to calculate an affordability score.
Customer support and transparency: This measures coverage options, ease of claims filing, and the insurer’s transparency surrounding discounts, coverages, and claims process.
Availability and reach: Insurify identified the number of states in which insurers offer coverage and company size by market share to score availability and reach.
Farmers stopped offering Farmers-branded auto, home, and umbrella insurance policies in Florida in 2023.
How Farmers rates compare to competitors
Farmers offers more expensive rates on average compared to other insurance companies. But with its significant amount of discounts, drivers can still find affordable coverage.
The table below compares Farmers’ full-coverage rates to its competitors.
Average cost of Farmers auto insurance
Farmers offers full-coverage insurance for $214 per month and liability coverage for $110 per month.
The average cost of car insurance varies based on your unique situation. Some factors that affect car insurance premiums include age, driving habits, ZIP code, and vehicle type. For example, people with a clean driving record pay less for insurance than drivers with a speeding ticket or DUI on their record. Teen drivers pay more than senior drivers because of a lack of experience.2
The table below shows how various driver profiles affect Farmers’ monthly liability rates compared to the national average.
Farmers car insurance cost by state
Car insurance requirements and prices vary from state to state. The table below highlights the monthly average full-coverage cost compared to Farmers’ full-coverage rates for many of the states the company operates in.
Keep in mind that your car insurance rates vary based on your driving profile and the amount of coverage you choose.
Farmers car insurance discounts
Many auto insurance companies, including Farmers, offer discount opportunities. The right discounts can reduce your car insurance costs significantly.
Below is a look at some of the discounts available through Farmers:
Alternative fuel
Anti-lock brakes
Automatic payments
Daytime running lights
Defensive driver
Distant student
Good payer
Homeowner
Homing devices
Mature drivers
Paperless statements
Passive restraints
Pay in full
Safe driving
Shared family car
Signal telematics program
VIN etching
How customers feel about Farmers
Since Farmers is a large insurance company, it’s not surprising that customers have a range of experiences with the insurer. Some customers enjoy their experience, but others aren’t as satisfied. While you can find some positive Farmers insurance reviews, overall, Farmers has negative reviews on Trustpilot.
Farmers has an A+ rating from the Better Business Bureau (BBB) but 1.12 out of 5 stars with more than 400 reviews. Reviews cite frustrations with payments and customer service.
Farmers also has an NAIC Complaint Index rating of 1.76, which is slightly higher than average for a company of its size.3
Farmers customer reviews
Honest reviews from Farmers insurance customers offer a glimpse into what it’s like to work with the company. Depending on what you find, you might decide to move forward or not.
Below is a look at feedback from real users.
Farmers ratings
As you explore your insurance options, independent ratings from third-party organizations can give you more information about a particular insurer. AM Best rates financial strength, J.D. Power rates customer claim satisfaction, and the NAIC rates the number of complaints.
The table below highlights some of the critical ratings available for Farmers insurance.
Farmers car insurance coverage options
Farmers offers a wide range of insurance options, starting with the standard state-minimum required coverage. A minimum-coverage policy often includes only liability coverage. But a full-coverage auto insurance policy also includes collision and comprehensive coverage.
Below is a look at some of the coverage options available:
Other options for Farmers customers
In addition to auto insurance, Farmers offers customers policies for other important things in their lives, including:
Homeowners insurance: Homeowners can protect their property and assets through Farmers home insurance.
Renters insurance: Renters insurance can protect your personal property if you’re in a rental.
Life insurance: Farmers offers different types of life insurance policies, including term life and whole life policies.
Insurance for recreational vehicles: Beyond auto insurance, you can purchase motorcycle insurance, ATV insurance, RV insurance, boat insurance, and collectible auto insurance.
How Farmers Signal works
Farmers Signal is a mobile app designed to monitor your driving behavior. The telematics app tracks metrics such as your braking habits, speed, and phone use.
The savings start when you sign up to use the Signal by Farmers app. If you practice safe driving habits, using the Signal app could lead to lower premiums at renewal. But if you display risky driving behaviors, then your premiums could increase upon renewal.
Farmers insurance FAQs
If you have questions about Farmers insurance, check out the additional information below.
Is Farmers legitimate?
Yes. Farmers has an AM Best financial strength rating of A (Excellent) and high ratings from J.D. Power. This longtime insurer has nearly a century of experience and might be a good choice for your auto insurance needs.
What is the average cost of Farmers car insurance?
Farmers insurance costs an average of $214 per month for full coverage and $110 per month for liability-only coverage.
What company owns Farmers Insurance?
Farmers is owned by Zurich Insurance Group, a Swiss insurance company with multiple large subsidiaries worldwide.
Is Farmers good at paying claims?
Farmers has a strong claims-paying record, with an above-average score of 878 in the J.D. Power 2023 Claims Satisfaction Survey. Farmers also earned an A (Excellent) grade from AM Best, indicating excellent financial strength and the ability to pay insurance claims.
How do you cancel your Farmers insurance policy?
Canceling your Farmers insurance policy starts by contacting your agent. If you don’t have an agent, you can text the customer service line at 1 (855) 922-3025 or call 1 (888) 327-6335.