Hugo Auto Insurance: User Reviews and Quotes (2025)

With Hugo, you can get coverage for as few as three days at a time and pay in flexible “micropayments.” But full coverage isn’t available, and the company operates in only 13 states.

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Hugo is a relatively new car insurance company with a product that’s unique in the auto insurance industry. Hugo offers flexible, short-term car insurance.

You can buy coverage for as little as three days at a time, paying smaller amounts more frequently instead of all at once. There’s no down payment or up-front fees, and you can activate your policy instantly for fast proof of insurance.

Unfortunately, this car insurance company only issues policies in 13 U.S. states, and it only sells state-minimum coverage policies. Here’s a closer look at how Hugo car insurance works.

Quick Facts
  • Officially launched in 2021, Hugo offers short-term car insurance and micropayments.

  • On Trustpilot, Hugo customers praise its ease of use, payment flexibility, and the ability to get insured without fees or a down payment.

  • Hugo only offers liability policies that meet state minimum requirements.

How Hugo insurance works

As of July 2024, Hugo offers one coverage option: Unlimited Basic. Hugo’s basic plan meets state-minimum liability insurance coverage requirements and is available in 13 states: Alabama, Arizona, Florida, Georgia, Illinois, Indiana, Mississippi, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, and Virginia.

You can buy coverage for three-day, seven-day, 14-day, 30-day, and six-month periods, adding as little as three days of coverage at a time and paying in “micropayments.” After creating an account, you deposit funds based on the payment schedule of your choosing.

If your account runs empty, Hugo will extend your coverage for up to three days to give you time to reload. You must request an extension within a week of hitting empty, and once it’s complete, Hugo will charge you for the days covered under the extension.

Besides the brief extension, you only have coverage if your policy is active and you have funds in your account. Failing to maintain coverage could jeopardize your vehicle registration and lead to higher insurance rates the next time you buy coverage. If you choose to cancel coverage, you can easily withdraw the remaining funds for any extra days through the Hugo website.

Is Hugo right for you?

Hugo could be a good option if you’re looking for basic liability coverage with flexible micropayments or short-term coverage. The company also offers medical payments coverage (MedPay) in most states where it operates. Liability-only coverage might not be right for many drivers, so make sure you understand the policy before you buy it.

Most states require drivers to have minimum coverage to register a car, and Hugo provides rapid proof of insurance. If you want to pay for just a few days and let coverage lapse, keep in mind the state can revoke your registration. Drivers could also face a 9% rate increase after an insurance lapse of less than 30 days, according to Insurify data and analysis.

If you don’t need the flexibility of micropayments and intend to remain insured for longer periods, you might find the best rates with traditional insurers. If you lease or finance your car, your lender or leasing company will require you to protect the vehicle with full-coverage car insurance, which Hugo doesn’t offer.

How to turn car insurance on and off with Hugo

You can no longer turn your Hugo coverage on and off without facing consequences. Hugo used to offer a Flex plan that included that feature but currently only offers its Unlimited Basic plan: state-minimum liability coverage you can buy in small increments with no down payment or fees up front.

Turning your coverage off with Hugo’s available plan is effectively canceling your coverage. If you let your coverage lapse, Hugo may have to notify your state’s motor vehicle department, which could revoke your registration. If you want to cancel your coverage to switch to another plan, you can withdraw any unused funds left in your Hugo account.

How Hugo compares to other insurance companies

Data in this table has been sourced from Insurify’s users who have indicated they are insured with the listed providers

Hugo’s Unlimited Basic plan offers coverage that meets state-minimum liability requirements. It’s the only insurer offering policies as short as three days. Hugo doesn’t currently offer full-coverage insurance.

Unlike some pay-per-mile insurers, like Metromile, Hugo doesn’t use a telematics system to monitor your driving behaviors. While telematics programs can help safe drivers save money, policyholders may also experience rate increases for sharp turns or hard braking.

Hugo offers only two discounts, it’s not rated by industry-rating companies like AM Best, and the National Association of Insurance Commissioners (NAIC) has no information on the company.

  • Insurify’s editorial team spent 350 hours developing the Insurify Quality (IQ) Score and scoring insurance companies. The IQ Score objectively analyzes and calculates a score for insurers using more than 15 crucial criteria. Criteria are weighted by importance to the consumer — factors such as customer reviews and affordability influence the score more than availability and third-party ratings.

    Insurify rates each company on a 1-to-5 scale based on five categories: financial ratings, customer satisfaction, affordability, customer support and transparency, and availability. Insurify updates ratings once a year or as more recent information becomes available.

    • Third-party financial ratings: We use data from AM Best, S&P, Moody’s, and more to compare insurance companies’ credit and ability to pay out future claims

    • Customer satisfaction: To calculate this score, Insurify analyzed more than 28,000 customer reviews across 155 car insurance companies. We also considered third-party ratings from J.D. Power, the NAIC, and Trustpilot.

    • Affordability: Our data scientists analyzed more than 90 million real-time auto insurance rates from our partners across the U.S., as well as available discounts, to calculate an affordability score.

    • Customer support and transparency: This measures coverage options, ease of claims filing, and the insurer’s transparency surrounding discounts, coverages, and claims process.

    • Availability and reach: Insurify scored availability and reach by identifying the number of states in which insurers offer coverage and company size by market share.

How drivers feel about Hugo

AM Best, J.D. Power, and the NAIC don’t have ratings or customer complaint information for Hugo, but Insurify has collected reviews from Hugo customers. You can also check sites like Trustpilot and even Reddit to find out what others say about the company.

Drivers describe an easy process and flexible product, and they appreciate the payment options and instant proof of insurance. Some wish Hugo offered full coverage and a smartphone app. A few drivers found the coverage too expensive and reported difficulty contacting a representative by phone.

Hugo has more than 22,500 reviews on Trustpilot and an overall rating of 4.8 stars (out of 5). A noteworthy 89% of those reviews are five-star, indicating a great experience, and just 2% are one-star reviews. It’s worth noting that Hugo replies to negative reviews on Trustpilot and attempts to either rectify the complaint or explain what happened to cause the problem.

Hugo customer reviews

Here are recent and verified customer reviews that Insurify has collected.

Hugo ratings

Third-party accreditation organizations like AM Best and J.D. Power have yet to rate Hugo, but other ratings for the company are available.

  • Our editorial team spent more than 350 hours developing the Insurify Quality (IQ) Score and scoring insurance companies. The IQ Score objectively analyzes and calculates a score for insurers using more than 15 crucial criteria. The team weighted criteria by importance to the consumer — factors such as customer reviews and affordability influence the score more than availability and third-party ratings.

    We rate each company on a 1 to 10 scale based on five categories: financial ratings, customer satisfaction, affordability, customer support and transparency, and availability. Insurify updates ratings once a year or as more recent information becomes available.

    • Third-party financial ratings: Insurify uses data from AM Best, S&P, Moody’s, and more to compare insurance companies’ credit and ability to pay out future claims.
    • Customer satisfaction: To calculate this score, Insurify analyzed more than 55,000 customer reviews across 155 car insurance companies. We also consider third-party ratings from J.D. Power, the National Association of Insurance Commissioners, and Trustpilot.
    • Affordability: Our data scientists analyzed more than 90 million real-time auto insurance rates from our partners across the U.S., as well as available discounts, to calculate an affordability score.
    • Customer support and transparency: This measures coverage options, ease of claims filing, and the insurer's transparency surrounding discounts, coverages, and claims process.
    • Availability and reach: Insurify scores availability and reach by identifying the number of states in which insurers offer coverage and company size by market share.

Average cost of Hugo auto insurance

Hugo’s rates can vary significantly depending on the state where you live and other factors.

Hugo’s monthly average is $121 per Insurify data, though drivers with Hugo are likely splitting up that cost into numerous micropayments. The national monthly average for liability coverage is $103, so Hugo isn’t the cheapest option if you can afford the more significant monthly payments.

Hugo’s rates, like others, vary based on factors like age, gender, location, and driving record. Teenagers and drivers with moving violations like DUIs or at-fault accidents typically pay higher rates, and Hugo’s average quotes reflect that.

The following table illustrates how Hugo’s minimum-coverage rates can vary based on driver factors. This table reflects the average monthly quote, which doesn’t have to be paid all at once.

Disclaimer: Table data sourced from real-time quotes from Insurify's 500+ partner insurance providers and quote estimates from Quadrant Information Services. Actual quotes may vary based on the policy buyer's unique driver profile.

How Hugo rates compare to competitors

Hugo’s best feature is its flexibility. You can buy and pay for only three days at a time, spreading out the premium into multiple micropayments.

It’s important to note, though, that if your leasing company or lender requires full coverage as part of your leasing or financing agreement, Hugo’s Unlimited Basic plan won’t offer enough coverage.

Here’s how Hugo’s monthly liability-only rates compare to some top competitors.

Hugo car insurance costs by state

Location affects car insurance rates significantly because where you live can influence how likely you are to file a claim. For example, if your town has a lot of traffic congestion, you may be more likely to get into an accident.

Here’s how location affects Hugo’s average monthly quotes for liability coverage in some of the states where it’s available.

Disclaimer: Table data sourced from real-time quotes from Insurify's 50-plus partner insurance providers. Actual quotes may vary based on the policy buyer's unique driver profile. Hugo is also available in Alabama, Arizona, Indiana, Mississippi, Pennsylvania, South Carolina, Tennessee, and Virginia. These states are omitted from this table due to insufficient rate data.

Hugo Insurance FAQs

If you’re interested in learning more about Hugo, check out the additional information below.

  • Does Hugo insurance offer full coverage?

    No. Hugo doesn’t offer full-coverage insurance policies. Hugo offers only one type of policy — Unlimited Basic — which meets state-minimum liability insurance requirements.

  • Is Hugo legitimate?

    Yes. Hugo is a legitimate insurance company. It’s received positive ratings from customers and has a history of strong customer satisfaction. But Hugo is still a relatively new company and currently only available in 13 states.

  • Is Hugo car insurance worth it?

    It depends. Whether Hugo is worth it for you varies on your circumstances, including your location, driving habits, budget, and insurance needs.

    For drivers who could benefit from smaller, flexible payments, Hugo could be a more flexible option. But for drivers who want robust, customizable coverage, Hugo might not be the best fit.

  • What is the average cost of Hugo car insurance?

    The average monthly cost for Hugo is $121 for liability-only coverage. Rates vary depending on various factors, including where you live, your driving history, and more.

  • Is Hugo good at paying claims?

    As a relative newcomer, Hugo doesn’t have the financial stability of insurance giants like GEICO or Nationwide, and industry organizations like AM Best have yet to rate it. But Hugo’s track record of positive reviews indicates that it’s able to pay claims.

  • How do I cancel my Hugo insurance policy?

    You can cancel your Hugo auto insurance by logging into your Hugo account. Select “My Policy” in the bottom menu bar. At the top of the next screen, click the button to turn your policy off. Once you’ve turned your policy off, you can request a refund of any remaining balance in your account through the payment tab. Hugo provides detailed instructions on its website.

Julia Taliesin
Julia TaliesinData Journalist

Julia Taliesin is a data journalist at Insurify. She began her career as a journalist, covering local government and business in Somerville, Mass. She reported multiple investigative stories about municipal finances and budget allocation, building development and inspection, and personnel. When the pandemic began she became a de facto public health reporter, writing daily and weekly reports using available data to quickly communicate rates of infection and city response.

She's worked for print and digital outlets, writing everything from quick-hit breaking news to long-form community features. More recently, Julia managed content strategy at a startup creating a social platform for licensed nurses, overseeing a team of nurse freelancers and editing interview transcripts and news articles for publication.

She holds a Bachelor's degree in communications from Simmons University, with a focus in journalism. Outside of work, Julia enjoys working on crafting projects, learning about homesteading, and singing in cover bands.

Hugo Insurance: User Reviews and Real-Time Quotes (2025) | Insurify