Average Car Insurance Cost in Wisconsin (2025)
Drivers in Wisconsin pay an average monthly rate of $90 for car insurance.
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Although car insurance is an unavoidable expense for Wisconsin drivers, the average cost of this coverage falls well below the national average of $144 per month. The state’s distance from the coast and lack of recurring natural disasters, like hurricanes, might account for these lower rates.
Although Wisconsin’s rates are relatively affordable compared to the rest of the country, full-coverage premiums for Badger State drivers increased by 22% between 2023 and 2024.
Here’s what you should know about car insurance for Wisconsin drivers, including average car insurance costs and how to compare quotes.
How much is car insurance in Wisconsin?
Wisconsin drivers pay an average monthly rate of $90, or $1,077 annually, for car insurance. For a minimum-coverage policy, the average monthly rate is $62, which works out to an annual rate of $741. But drivers seeking a full-coverage policy with comprehensive coverage and collision coverage pay an average of $118 per month, or $1,412.
Although you’ll need a policy that meets the state’s minimum requirements to drive legally, purchasing a full-coverage policy may make more sense. A full-coverage policy is more robust and includes comprehensive and collision coverage in addition to bodily injury and property damage liability coverage.
How Wisconsin car insurance rates have changed over the past two years
The average price for full-coverage car insurance in Wisconsin rose to $1,700 in 2024, up significantly over rates from just a few years ago. Full-coverage rates also rose nationally, though they remain more expensive than in Wisconsin.
See how Wisconsin car insurance prices have changed over the past two years below.
Average Wisconsin car insurance rates by city
With an average rate of $104 per month for minimum coverage, Milwaukee drivers tend to pay the most for car insurance in the Badger State. That’s significantly more than Madison drivers, who pay an average of $67 per month for a liability-only policy.
Rates can vary from city to city due to a range of factors. For example, higher rates of vandalism and accidents within a city could increase average rates.1
The table below showcases the average monthly rate for different Wisconsin cities.
Average Wisconsin car insurance rates by age and gender
Older drivers with more experience behind the wheel pay lower car insurance rates than their younger peers. Teen drivers often face the highest insurance costs, which typically decrease over time with age. For example, a 16-year-old driver will likely pay significantly more for car insurance than a 60-year-old driver.
As a group, women tend to get into fewer car accidents than men. For that reason, women sometimes earn lower rates than their male counterparts.
The table below highlights the average monthly rates by age and gender for auto insurance in Wisconsin.
Average cost to insure popular vehicles in Wisconsin
Although everyone has their own vehicle preferences, some models are more popular than others. Several types of trucks and SUVs are the most popular for Wisconsin drivers, according to Edmunds.2
The table below highlights the average monthly rates for insurance coverage for the most popular vehicles in the state.
How your driving record affects car insurance rates in Wisconsin
Insurance companies consider your driving record when determining rates. In general, drivers with an incident on their record face higher rates than people with a clean driving history. Common incidents associated with a high-risk driver include accidents, speeding tickets, and DUIs.
After an incident like an at-fault accident, your car insurance rates will likely increase. If you want to earn the lowest possible rates, do your best to maintain a clean driving record.
The table below shows average full-coverage rates for a sample driver profile with an incident on their record.
How to lower your insurance costs in Wisconsin
You can use the following strategies to find cheap car insurance in Wisconsin: