Best Car Insurance in Wisconsin (2025)
State Farm, Erie, and American Family are a few of the best car insurance companies in Wisconsin based on their average premiums, customer satisfaction, discounts, and other factors.
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Finding the right car insurance policy can be a challenge since everyone has different needs and priorities. To help you shop for the best policy, Insurify analyzed 50 insurers to determine the best car insurance in Wisconsin. If you’re considering changing insurance companies, the following list can provide an excellent starting point.
Here’s what you should know about the car insurance options in Wisconsin.
Best car insurance companies in Wisconsin
Wisconsin drivers have plenty of highly rated companies to choose from when shopping for car insurance. To help you find the best option for you, we’ve identified the five best car insurance companies in the Badger State based on factors like average rates, customer satisfaction, discount and coverage options, and more.
State Farm: Best insurance company overall
Erie: Best insurance company for customer satisfaction
American Family: Best insurance company for discounts
USAA: Best insurance company for military families
Auto-Owners: Best insurance company for coverage options
How to get the best car insurance in Wisconsin
Whether you’re shopping for car insurance in Wisconsin for the first time or need a new policy, here are a few strategies to help you find the best car insurance for your situation.
Average cost of car insurance in Wisconsin
Wisconsin drivers pay an average of $62 per month for liability insurance and $118 for full-coverage car insurance. The state’s average premiums are considerably lower than the national average of $104 per month for liability and $184 for full coverage.
A combination of relatively low minimum insurance requirements, below-average accident fatality rates, and a lower population density than most states could contribute to Wisconsin’s below-average rates.
In addition to location, insurers use several other rating factors to set insurance premiums. Your age, driving history, vehicle, and other factors all affect your rates, and you could end up paying more or less than the average.2