Best Car Insurance in Wisconsin (2025)
State Farm, Erie, and American Family are a few of the best car insurance companies in Wisconsin based on their average premiums, customer satisfaction, discounts, and other factors.
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Finding the right car insurance policy can be a challenge since everyone has different needs and priorities. To help you shop for the best policy, Insurify analyzed 50 insurers to determine the best car insurance in Wisconsin. If you’re considering changing insurance companies, the following list can provide an excellent starting point.
Here’s what you should know about the car insurance options in Wisconsin.
Best car insurance companies in Wisconsin
Wisconsin drivers have plenty of highly rated companies to choose from when shopping for car insurance. To help you find the best option for you, we’ve identified the five best car insurance companies in the Badger State based on factors like average rates, customer satisfaction, discount and coverage options, and more.
State Farm: Best insurance company overall
Erie: Best insurance company for customer satisfaction
American Family: Best insurance company for discounts
USAA: Best insurance company for military families
Auto-Owners: Best insurance company for coverage options
Our editorial team analyzed regional and national auto insurance companies that sell policies in Wisconsin to assess which offer the best rates, coverage options, customer service, and savings to drivers. We prioritized competitive rates, 24/7 customer service, low-mileage discounts or programs, safe driving discounts, homeownership discounts or bundling options, and specialty or supplemental coverages.
How to get the best car insurance in Wisconsin
Whether you’re shopping for car insurance in Wisconsin for the first time or need a new policy, here are a few strategies to help you find the best car insurance for your situation.
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Average cost of car insurance in Wisconsin
Wisconsin drivers pay an average of $60 per month for liability insurance and $114 for full-coverage car insurance. The state’s average premiums are considerably lower than the national average of $101 per month for liability and $179 for full coverage.
A combination of relatively low minimum insurance requirements, below-average accident fatality rates, and a lower population density than most states could contribute to Wisconsin’s below-average rates.
In addition to location, insurers use several other rating factors to set insurance premiums. Your age, driving history, vehicle, and other factors all affect your rates, and you could end up paying more or less than the average.2
Best car insurance in Wisconsin FAQs
The following information can help answer your remaining questions about finding the best car insurance in Wisconsin.
How much is car insurance in Wisconsin?
On average, Wisconsin drivers pay $60 per month for liability-only insurance and $114 for full-coverage car insurance. The overall average cost of car insurance in Wisconsin is $87 per month.
What are the best car insurance companies in Wisconsin?
Wisconsin has many excellent car insurance companies, but some of the best include State Farm, Erie, American Family, USAA, and Auto-Owners. The best insurer for you depends on your unique circumstances and budget.
What is the required auto insurance coverage amount in Wisconsin?
Wisconsin law requires all drivers to have at least $25,000 per person and $50,000 per accident of bodily injury liability insurance and at least $10,000 of property damage liability coverage. The state also requires uninsured motorist coverage for bodily injury coverage in the same amounts.3
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